menu
{ "item_title" : "The Psychology of Design", "item_author" : [" Rajeev Batra", "Colleen Seifert", "DiAnn Brei "], "item_description" : "The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/76/564/760/0765647605_b.jpg", "price_data" : { "retail_price" : "84.99", "online_price" : "84.99", "our_price" : "84.99", "club_price" : "84.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
The Psychology of Design|Rajeev Batra

The Psychology of Design : Creating Consumer Appeal

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

This item is Non-Returnable

Details

  • ISBN-13: 9780765647603
  • ISBN-10: 0765647605
  • Publisher: Routledge
  • Publish Date: August 2015
  • Dimensions: 8.9 x 5.9 x 0.9 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 354

Related Categories

You May Also Like...

    1

BAM Customer Reviews