{ "item_title" : "The Psychology of Modern Selling", "item_author" : [" Sema Donaldson "], "item_description" : "The most important part of every sale is the part most salespeople never see.Before the pitch.Before the proposal.Before the objection.Before the close.A buying decision has already begun taking shape.By the time a buyer says yes or no, a psychological process has already run much of its course. The conversation is only the visible outcome. The real decision begins forming long before either side realizes it.The Psychology of Modern Selling introduces a diagnostic framework for understanding what is happening beneath every sales conversation. Rather than focusing on closing techniques, persuasion tactics, scripts, or one size fits all formulas, it examines the psychological structures that shape how buying decisions develop, why opportunities advance or stall, and what ultimately determines commercial outcomes.This is not another book about what to say.It is a book about understanding what is already happening inside the buyer's mind.Inside You'll Discover: - How buyers actually process information and why much of what salespeople communicate never reaches the part of the mind responsible for making decisions.- Why deals accelerate, slow down, go quiet, or disappear without visible explanation.- Why perception influences buying behavior more than facts alone, and how that changes the way value should be communicated.- The psychological signals that reveal whether a deal is progressing, stalling, or already lost, many of which remain invisible to salespeople focused only on technique.- A repeatable diagnostic framework that allows you to evaluate buying behavior with greater clarity, confidence, and consistency.Who This Book Is ForThis book is written for sales professionals, sales managers, consultants, entrepreneurs, founders, and anyone responsible for influencing high value buying decisions.If you have ever watched a deal collapse that seemed certain to close...Lost business to a competitor that offered less...Or struggled to explain why buyers behaved differently than logic suggested...This book reveals the psychological process that determined the outcome.What This Book Is NotThis is not a motivational book.It contains no hype, no generic encouragement, and no recycled persuasion formulas disguised as new ideas.It does not repackage traditional sales psychology with different terminology.Every concept is designed to diagnose, explain, and improve real buying decisions so the framework can be applied repeatedly across every conversation, opportunity, and sales cycle.The Central PrincipleDecisions are not made. They are formed.Everything buyers see, hear, compare, question, trust, fear, or misunderstand contributes to that formation process.Once you understand how decisions actually develop, sales becomes less about guessing what to say and more about recognizing the psychological conditions already shaping the outcome.Every conversation reveals only part of the sale.This book explains everything happening beneath it.If you're ready to stop guessing why deals move, stall, or disappear and begin understanding the psychological structures that shape every buying decision, The Psychology of Modern Selling is where that understanding begins.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/574/9798185742402_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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