{ "item_title" : "The Psychology of Strength and Conditioning", "item_author" : [" David Tod", "David Lavallee "], "item_description" : "This is the first book to examine the importance of psychological factors in strength and conditioning and to offer a comprehensive overview of current research, theory and best practice. Written by a team of leading international researchers and practitioners, it looks at how psychology influences training and performance and how training can influence an individual's psychological well-being. Throughout, evidence-based research is combined with discussion of the practical issues facing athletes, coaches and sport science professionals. This book therefore, represents invaluable reading for all advanced students, researchers, trainers and sport scientists with an interest in strength and conditioning or sport psychology.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/41/557/408/0415574080_b.jpg", "price_data" : { "retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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