{ "item_title" : "The Psychology and Tradition of Color", "item_author" : [" Hylda Rhodes", "Henri M. Leon "], "item_description" : "The Psychology and Tradition of Color by Hylda Rhodes is a comprehensive book that explores the intricate relationship between color and human psychology. The book delves into the historical, cultural, and traditional significance of colors and how they affect our emotions, behavior, and perception of the world around us. The author provides a detailed analysis of color psychology, including the impact of colors on mood, memory, and decision-making. The book also covers the cultural and traditional significance of colors in different societies and religions, such as the use of red in Chinese culture or the association of white with purity in Western cultures. The book is divided into chapters that focus on different aspects of color psychology, such as the use of color in advertising and marketing, the role of color in art and design, and the impact of color on our health and well-being. The author also includes practical tips on how to use color effectively in different settings, such as home decor or fashion.Overall, The Psychology and Tradition of Color is a fascinating read for anyone interested in the science and art of color, and how it shapes our perceptions and experiences in the world.1924. In considering the question of Color Psychology one must always remember that color is not a material existence; it is a sensation. Hence, probably, the varied effects which different colors have upon our mentality and feelings. Contents: The Psychology of Red, Blue, Yellow, Green, Purple, Black and White.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/76/619/275/076619275X_b.jpg", "price_data" : { "retail_price" : "22.95", "online_price" : "22.95", "our_price" : "22.95", "club_price" : "22.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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