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Public Relations, Branding and Authenticity|Sian Rees

Public Relations, Branding and Authenticity : Brand Communications in the Digital Age

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Overview

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

This item is Non-Returnable

Details

  • ISBN-13: 9780367077655
  • ISBN-10: 0367077655
  • Publisher: Routledge
  • Publish Date: February 2020
  • Dimensions: 9.21 x 6.14 x 0.5 inches
  • Shipping Weight: 1 pounds
  • Page Count: 186

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