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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age
by Sian Rees
Other Available Formats
Overview
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
This item is Non-Returnable
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Details
- ISBN-13: 9780367077655
- ISBN-10: 0367077655
- Publisher: Routledge
- Publish Date: February 2020
- Dimensions: 9.21 x 6.14 x 0.5 inches
- Shipping Weight: 1 pounds
- Page Count: 186
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