menu
{ "item_title" : "Public Relations", "item_author" : [" Dennis Wilcox", "Glen Cameron", "Bryan Reber "], "item_description" : "Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/29/205/658/1292056584_b.jpg", "price_data" : { "retail_price" : "168.94", "online_price" : "168.94", "our_price" : "168.94", "club_price" : "168.94", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Public Relations|Dennis Wilcox

Public Relations : Strategies and Tactics, Global Edition

local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Overview

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

This item is Non-Returnable

Details

  • ISBN-13: 9781292056586
  • ISBN-10: 1292056584
  • Publisher: Pearson
  • Publish Date: August 2014
  • Dimensions: 10 x 8.03 x 1.02 inches
  • Shipping Weight: 2.33 pounds
  • Page Count: 624

You May Also Like...

    1

BAM Customer Reviews