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Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches
by Paul Hackett
Other Available Formats
Overview
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
This item is Non-Returnable
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Details
- ISBN-13: 9781138182691
- ISBN-10: 1138182699
- Publisher: Routledge
- Publish Date: December 2018
- Dimensions: 9 x 6 x 1 inches
- Shipping Weight: 1.66 pounds
- Page Count: 414
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