{ "item_title" : "Questionnaire Research", "item_author" : [" Mildred L. Patten "], "item_description" : "- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. - Each chapter is structured around easy-to-follow guidelines. - Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. - This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. - Exercises at the end of each chapter allow students to practice their newly acquired skills. - Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. - Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. - We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/93/652/331/1936523310_b.jpg", "price_data" : { "retail_price" : "77.99", "online_price" : "77.99", "our_price" : "77.99", "club_price" : "77.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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