{ "item_title" : "Quickest Path to ROI SEO", "item_author" : [" Michael Hodgdon "], "item_description" : "Whether you're planning an SEO investment, doing the work yourself, or managing an agency's efforts, learn how to make smarter decisions, prioritize the work that drives revenue, and build a faster path to ROI.This paperback edition features a full-color cover with a black-and-white interior.Written by veteran SEO strategist Michael Hodgdon, this practical guide shows business owners, marketing leaders, and SEO professionals how to prioritize the search opportunities most likely to generate qualified leads, customers, and measurable revenue. Instead of treating SEO as a checklist of technical fixes, blog posts, backlinks, and rankings, Hodgdon presents a revenue-first SEO framework for deciding what should be done first, what can wait, and how each recommendation connects to a meaningful business outcome. Inside, you'll learn how to: - Identify high-intent keywords and search opportunities- Prioritize technical SEO work that protects visibility and revenue- Build content with a defined business purpose- Strengthen service pages that can produce qualified inquiries- Direct backlinks and authority toward the pages that matter most- Evaluate competitors, search results, and buyer intent before investing- Measure SEO performance through leads, customers, and return-not traffic alone- Adapt your strategy for Google Search, local SEO, and AI-driven discovery Through real-world case studies, practical examples, and clear decision-making tools, Quickest Path to ROI SEO explains why traditional SEO campaigns often take too long to demonstrate value, and how better prioritization can create a shorter, more accountable path to results. This is not a promise of overnight rankings or instant revenue. It is a disciplined approach to smarter SEO investments, less wasted effort, and ensuring every action has a reason. If you want an SEO strategy built around business growth rather than activity reports, Quickest Path to ROI SEO will help you focus on what matters first.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/899/824/9798998249013_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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