{ "item_title" : "The R&D unit", "item_author" : [" Hicham El "], "item_description" : "R&D is much more than just a technical department: it is the very heart of innovation and progress, in both the private and public sectors. In business, it stimulates competitiveness through value creation, process optimization and the reduction of non-quality. In the public sector, it acts as a lever for service improvement and systemic transformation, focused on social utility. Beyond immediate results, R&D takes a long-term view, investing in resilience, sustainability and ethical responsibility. It cultivates a culture of experimentation, where methodical doubt, openness to emergence and collaboration are the driving forces behind creativity. Innovation is always an act of moral choice: the R&D team must integrate ethics at the heart of its process, anticipate the risks of disruption, and aim for responsible, even regenerative, innovation. Philosophically, research is a collective quest combining humility and audacity, rigor and imagination. It proposes a pragmatic truth, always open to revision, aimed at the concrete improvement of human conditions.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/20/884/999/6208849993_b.jpg", "price_data" : { "retail_price" : "51.00", "online_price" : "51.00", "our_price" : "51.00", "club_price" : "51.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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