{ "item_title" : "Reading YouTube", "item_author" : [" Steve Jones", "Anandam Kavoori "], "item_description" : "How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to reading YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/43/310/979/1433109794_b.jpg", "price_data" : { "retail_price" : "47.65", "online_price" : "47.65", "our_price" : "47.65", "club_price" : "47.65", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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