{ "item_title" : "The Real Architect of Echoes", "item_author" : [" Vishal Hingol "], "item_description" : "Some people spend their entire lives reacting to the world around them. Elias Mercer spent his building systems to predict it. As a behavioural architect at one of the world's most powerful data companies, Elias has reduced human emotion to matrices, algorithms, and probability. He is precise. He is successful. He is completely in control - until three things happen in a single night that his models cannot explain. A voice he hears before it is spoken. A voicemail from a number that belongs to his dead brother. And a symbol he finds drawn in his own handwriting - a symbol he has not thought of in thirty years. What begins as a fracture in Elias's rational world quickly becomes something far larger. His company is preparing to launch ARIA - a system designed not to predict human emotion, but to manipulate it at city scale. And the research his brother died trying to expose suggests the system will not just fail. It will amplify whatever it touches. To stop the launch, Elias must do the one thing his entire career was built to avoid: stop modelling the world from the outside and start transmitting from within it. The Real Architect of Echoes is a novel about what happens when the most analytical person in the room is forced to feel something real - and discovers that the gap between what we understand and what we transmit is the most dangerous distance in the world.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/818/069/9798180691408_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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