{ "item_title" : "The Real Estate Developer's Journey", "item_author" : [" Esteban Merlo "], "item_description" : "Real estate development is often portrayed as a local business, limited by geography, regulations, and market cycles. The Real Estate Developer's Journey challenges that assumption.Drawing on more than three decades of experience across the United States, Latin America, and Europe, Esteban Merlo offers a clear, strategic, and experience-driven guide to understanding what real estate development truly involves, beyond theory, hype, or simplified formulas.This book is not about quick wins or speculative shortcuts. It is about structure, decision-making, risk management, and long-term vision.Inside, you will discover:How real estate development actually works from land analysis to executionThe financial logic behind successful projects and capital structuringCommon legal, contractual, and strategic mistakes that can destroy a projectHow to manage risk, timelines, and investor expectationsThe evolving role of developers in urban transformation and sustainabilityWhy reputation, credibility, and execution matter more than scaleWritten for investors, developers, real estate professionals, and decision-makers, The Real Estate Developer's Journey combines real world case insights with a disciplined framework for thinking like a developer, whether you are evaluating your first project or scaling complex portfolios.Rather than offering generic advice, this book focuses on principles that remain valid across markets and economic cycles: clarity of structure, financial discipline, and strategic foresight.If you are looking to understand real estate development from the inside, how experienced developers think, evaluate risk, and build projects that last, this book provides a grounded and authoritative perspective.This is not a promise of shortcuts. It is a roadmap to understanding the journey", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/824/695/9798246958803_b.jpg", "price_data" : { "retail_price" : "19.50", "online_price" : "19.50", "our_price" : "19.50", "club_price" : "19.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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