{ "item_title" : "Real Option Valuation in Service Industries", "item_author" : [" Jürgen Müller "], "item_description" : "J rgen M ller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/82/447/138/3824471388_b.jpg", "price_data" : { "retail_price" : "69.99", "online_price" : "69.99", "our_price" : "69.99", "club_price" : "69.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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