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The Realities and Illusions of Defending Competitive Advantage : A Resource-Based View Perspective
Overview
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
This item is Non-Returnable
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Details
- ISBN-13: 9781041293606
- ISBN-10: 1041293607
- Publisher: Routledge
- Publish Date: August 2026
- Dimensions: 9.61 x 6.69 x 0.44 inches
- Shipping Weight: 1.08 pounds
- Page Count: 170
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