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The Realities and Illusions of Defending Competitive Advantage|Demetris Vrontis

The Realities and Illusions of Defending Competitive Advantage : A Resource-Based View Perspective

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Overview

This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.

This item is Non-Returnable

Details

  • ISBN-13: 9781041293606
  • ISBN-10: 1041293607
  • Publisher: Routledge
  • Publish Date: August 2026
  • Dimensions: 9.61 x 6.69 x 0.44 inches
  • Shipping Weight: 1.08 pounds
  • Page Count: 170

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