Overview
The best recruiters weren't born with some special talent. They were trained, coached and mentored. And anyone can join them.
Recruitment is a sales business, plain and simple. Yet too many new consultants are still shown a desk, handed a login and told to get on with it. Many good people leave the profession because nobody ever taught them how to do the job.
Recruiting to Win fixes that. It's a plain-speaking, practical guide to recruitment as it's really done, written by a trainer who has spent his whole career helping recruiters sell better and build stronger client relationships.
This fully revised second edition keeps the fundamentals that made the first edition a go-to training guide, and brings everything up to date for how recruitment works now.
Inside, you'll learn how to:
- Find, register and keep great candidates, and become the recruiter they come back to
- Interview candidates properly and win their exclusivity
- Write CVs and adverts that get noticed, in a world of AI-written applications
- Make business development calls with confidence, and turn adverts and leads into new clients
- Win client meetings, balance rapport and control, and close with a simple sales formula
- Take a proper job brief and sell exclusivity
- Manage feedback, offers and counter-offers so placements actually start
- Plan your day and your desk so your billing stays consistent
New for the second edition:
- A new chapter on recruiting with AI: what to hand over, what to keep, and how to stay on the right side of the law
- LinkedIn, personal brand and multi-channel business development
- Video interviews, hybrid working and the modern candidate experience
- The rules every recruiter needs to know, including the Employment Rights Act 2025, data protection and pay transparency
Whether you're brand new to recruitment, managing a team of consultants or looking to sharpen your skills, Recruiting to Win will help you place more people, win more clients and build a career you're proud of.
AI is changing recruitment fast. The parts of the job a machine can do are getting cheaper every month. The parts it can't do (trust, judgement, influence and persuasion) are worth more than ever. This book teaches those parts.
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Details
- ISBN-13: 9798164159214
- ISBN-10: 9798164159214
- Publisher: Independently Published
- Publish Date: October 2026
- Dimensions: 9 x 6 x 0.24 inches
- Shipping Weight: 0.36 pounds
- Page Count: 116
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