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"item_title" : "The Regional Multinationals",
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The Regional Multinationals
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Overview
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9780521842655
- ISBN-10: 0521842654
- Publisher: Cambridge University Press
- Publish Date: January 2005
- Dimensions: 9.98 x 6.92 x 0.88 inches
- Shipping Weight: 1.57 pounds
- Page Count: 290
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