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The Regional Multinationals|Alan M. Rugman

The Regional Multinationals

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Overview

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

This item is Non-Returnable

Details

  • ISBN-13: 9780521842655
  • ISBN-10: 0521842654
  • Publisher: Cambridge University Press
  • Publish Date: January 2005
  • Dimensions: 9.98 x 6.92 x 0.88 inches
  • Shipping Weight: 1.57 pounds
  • Page Count: 290

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