{
"item_title" : "The Religious Dimensions of Advertising",
"item_author" : [" T. Sheffield "],
"item_description" : "This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.",
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Overview
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
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Details
- ISBN-13: 9781349535453
- ISBN-10: 1349535451
- Publisher: Palgrave MacMillan
- Publish Date: December 2006
- Dimensions: 8.5 x 5.5 x 0.44 inches
- Shipping Weight: 0.54 pounds
- Page Count: 190
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