{ "item_title" : "The Representation of Rurality as depicted in Ram's 2013 Super Bowl 'Farmer' Commercial", "item_author" : [" Matthias Köbrich "], "item_description" : "Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,0, Friedrich-Alexander University Erlangen-Nuremberg (Institut f r Amerikanistik), course: 'Rural America', language: English, abstract: This seminar paper will comprise three parts. First, in order to provide a basis for the upcoming analysis, there will be a theoretical part, containing general facts on myths and rurality, as well as two specifically addressed rural myths. After that, there will be an application part in which the afore-mentioned rural myths will be applied to Ram's 'Farmer' commercial. Finally, there will be a chapter on the negative side of this advertisement, addressing some ofthe arisen controversies and problems.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/65/648/635/3656486352_b.jpg", "price_data" : { "retail_price" : "39.50", "online_price" : "39.50", "our_price" : "39.50", "club_price" : "39.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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