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The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management
by Pekka Aula and Jouni Heinonen
Overview
Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.
This item is Non-Returnable
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Details
- ISBN-13: 9783319372648
- ISBN-10: 3319372645
- Publisher: Springer
- Publish Date: August 2016
- Dimensions: 9.21 x 6.14 x 0.48 inches
- Shipping Weight: 0.72 pounds
- Page Count: 214
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