{ "item_title" : "Research and Development Practices in Innovation", "item_author" : [" Javier Mart Nez-Falc", "Eduardo S. Nchez-Garc a.", "Bartolom Marco-Lajara "], "item_description" : "Research and development (R&D) practices drive innovation across industries, allowing new ideas to be explored, tested, and transformed into marketable products, services, or processes. In the context of innovation, R&D involves systematic investigation and experimentation to acquire new knowledge, solve complex problems, and reduce uncertainty solution development. Effective R&D practices are often structured around cycles of prototyping, testing, and refinement. They may be conducted in dedicated R&D departments, innovation labs, or through collaborations between academia, industry, and government institutions. By aligning R&D efforts with strategic goals and market needs, organizations can enhance their competitiveness, respond to emerging trends, and create disruptive innovations. Research and Development Practices in Innovation explores modern R&D practices, focusing on the evolving landscape of innovation, the strategic role of R&D in competitive advantage, and the integration of emerging technologies. It addresses the complexities of managing R&D in various sectors, and explores the impact of digital transformation, global collaboration, and intellectual property challenges. This book covers topics such as business strategy, sustainability, and product development, and is a useful resource for business owners, policymakers, managers, academicians, researchers, and scientists.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/833/730/9798337308135_b.jpg", "price_data" : { "retail_price" : "205.00", "online_price" : "205.00", "our_price" : "205.00", "club_price" : "205.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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