{ "item_title" : "Research Methodology & Intellectual Property Rights", "item_author" : [" Shivaprasad H "], "item_description" : "In today's rapidly evolving global landscape, the interplay between research methodology and intellectual property rights (IPR) has become increasingly significant. This preface sets the stage for a comprehensive exploration of these two critical domains, highlighting their importance and the synergies they create in fostering innovation, protecting ideas, and driving societal progress. Research methodology is the backbone of any scholarly endeavour, providing a structured approach to inquiry and discovery. It encompasses the principles, strategies, and techniques employed to gather, analyse and interpret data. An effective research methodology ensures the rigor, validity, and reliability of findings, enabling researchers to contribute valuable insights to their respective fields. As science and technology advance, the complexity and scope of research methodologies continue to expand, necessitating a nuanced understanding and application of various qualitative and quantitative methods. Intellectual property rights, on the other hand, serve as the legal framework that protects the creations of the mind, including inventions, literary and artistic works, symbols, names etc.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/764/855/6207648552_b.jpg", "price_data" : { "retail_price" : "79.92", "online_price" : "79.92", "our_price" : "79.92", "club_price" : "79.92", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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