{ "item_title" : "Research Methods and Data Analysis for Business Decisions", "item_author" : [" James E. Sallis", "Geir Gripsrud", "Ulf Henning Olsson "], "item_description" : "Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/084/423/3030844234_b.jpg", "price_data" : { "retail_price" : "89.99", "online_price" : "89.99", "our_price" : "89.99", "club_price" : "89.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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