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The Research Process in Consumer Behavior and Decision-Making
Overview
Understanding consumer behavior and decision-making is vital for effective market strategies. "The Research Process in Consumer Behavior and Decision-Making" explores methodologies and cognitive processes underpinning consumer choices.
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Details
- ISBN-13: 9798887159447
- ISBN-10: 9798887159447
- Publisher: Oryson Press
- Publish Date: August 2026
- Dimensions: 10 x 7 x 0.56 inches
- Shipping Weight: 1.41 pounds
- Page Count: 242
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