{ "item_title" : "Restaurant Success by the Numbers, Second Edition Lib/E", "item_author" : [" Roger Fields", "Jonathan Yen "], "item_description" : "A One-Stop Start-Up Guide from an Accountant-Turned-Restaurateur Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/66/525/862/1665258624_b.jpg", "price_data" : { "retail_price" : "20.99", "online_price" : "20.99", "our_price" : "20.99", "club_price" : "20.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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