{
"item_title" : "Retail Marketing and Branding",
"item_author" : [" Perrey "],
"item_description" : "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/11/848/952/1118489527_b.jpg",
"price_data" : {
"retail_price" : "65.00", "online_price" : "65.00", "our_price" : "65.00", "club_price" : "65.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Overview
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781118489529
- ISBN-10: 1118489527
- Publisher: John Wiley & Sons
- Publish Date: January 2013
- Dimensions: 9.22 x 6.39 x 1.08 inches
- Shipping Weight: 1.57 pounds
- Page Count: 400
Related Categories
