{ "item_title" : "The Retail Sales Bible", "item_author" : [" Matthew Hudson", "Rick Segel "], "item_description" : "Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn - The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling - Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store - Ways to increase every sales associate's ATS, Average Transaction Size - Ways to increase every sales associate's UTS, Units Per Transaction - The greatest opening line ever written with proven results - The four words that increase a retailer's sales by 4 to 7 percent almost immediately - The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/93/468/304/1934683043_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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