{ "item_title" : "Retail Success in an Online World", "item_author" : [" Rob Fishman", "Stephen R. Thorne "], "item_description" : "With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works--as well as what really doesn't--in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship ... combined with a tested, repeatable, zero-pressure sales process. Even in the face of revolutionary changes facing owners of small and mid-sized retail shops, what remains constant is the need for direct, personal interaction with a customer who needs help. That help comes most powerfully in the form of nurturing, real-time, in-person support for buyers who are facing a problem they haven't yet solved ... or who need in-person guidance in creating a successful outcome on an important purchase. For these customers, face-to-face interactions still matter. Getting nurturing support from a real, live human being is part of how our species is wired. It is one of the main reasons face-to-face retail continues to be a part of the shopping landscape, and can never be fully replaced with a 100% online experience. Retail Success in an Online World shows how to harness this basic human need, so you can compete, and win, in the Amazon era.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/820/057/9798200574070_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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