{ "item_title" : "Retailing", "item_author" : [" V. Kumar", "Vibrant Publishers "], "item_description" : "Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.V. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today's fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.Whether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. Retailing: Market and Firm Level is a must-read for anyone looking to stay ahead in the competitive retail environment.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/63/651/305/1636513050_b.jpg", "price_data" : { "retail_price" : "90.00", "online_price" : "90.00", "our_price" : "90.00", "club_price" : "90.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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