{ "item_title" : "Rethinking Innovation Funding", "item_author" : [" Stanislav Cseminschi", "Andreea Cristina Ionica "], "item_description" : "This book examines how crowdfunding can help translate university research into real-world innovation. It opens by tracing crowdfunding's history, typology, and global growth, then investigates the gap between entrepreneurial education and students' actual readiness to launch campaigns, using survey data and structural equation modeling to show how attitude, education, and social support drive crowdfunding intentions. To close the gap between promising ideas and successful campaigns, the authors design a hybrid assessment tool combining Fuzzy logic and gamification, tested on real student projects that reached MVP stage. A companion machine learning model-trained on over 6,800 international Kickstarter and Indiegogo campaigns-predicts a project's crowdfunding readiness with high accuracy, validated against university case studies. The book culminates in a practical proposal: a dedicated university crowdfunding platform for the University of Petroșani. Together, these chapters offer both a theoretical framework and a deployable toolkit for turning academic research into fundable, market-ready ventures.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/63/047/412/6630474120_b.jpg", "price_data" : { "retail_price" : "108.00", "online_price" : "108.00", "our_price" : "108.00", "club_price" : "108.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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