{ "item_title" : "Rethinking Quality", "item_author" : [" Manisha Khosla", "Gurdeep Singh Batra", "Sulakshna Dwivedi "], "item_description" : "This conceptual and literature-based study rethinks quality assurance in technical education by proposing the evaluation of teaching-learning effectiveness through a modified SERVQUAL framework. Focusing on Punjab's state technical universities, it conceptualizes education as a service process and explores stakeholder perceptions-students as external and teachers as internal customers. The study draws entirely from secondary sources and theory, identifying key service quality dimensions-reliability, responsiveness, assurance, empathy, and tangibility-as vital to educational effectiveness. It reviews existing literature on teaching-learning quality, stakeholder satisfaction, digital learning, and institutional practices, particularly in the post-COVID and NEP 2020 context. The book develops a theoretical model for assessing teaching-learning quality, offering a scholarly base for future empirical research. It advocates a student-centered, service-oriented approach to enhance quality assurance in India's technical higher education landscape.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/20/765/054/6207650549_b.jpg", "price_data" : { "retail_price" : "80.00", "online_price" : "80.00", "our_price" : "80.00", "club_price" : "80.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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