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Rethinking the Sales Force : Redefining Selling to Create and Capture Customer Value
by John Devincentis and Neil Rackham
Overview
Shows how the successful sales force breaks away from traditional thinking and transforms itself into a complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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Details
- ISBN-13: 9780071342537
- ISBN-10: 0071342532
- Publisher: McGraw-Hill Companies
- Publish Date: February 1999
- Dimensions: 9.34 x 6.24 x 1.19 inches
- Shipping Weight: 1.41 pounds
- Page Count: 320
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