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Revenue Management : A Practical Pricing Perspective
by I. Yeoman and U. McMahon-Beattie
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Overview
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
This item is Non-Returnable
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Details
- ISBN-13: 9781349317134
- ISBN-10: 1349317136
- Publisher: Palgrave MacMillan
- Publish Date: December 2010
- Dimensions: 8.5 x 5.5 x 0.62 inches
- Shipping Weight: 0.76 pounds
- Page Count: 273
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