{ "item_title" : "Rhetoric", "item_author" : [" Aristotle", "Tim Zengerink "], "item_description" : "What if you could sway hearts and minds with the power of your words?Aristotle's classic work on persuasion stands as the cornerstone of Western rhetoric. Adapted for the contemporary reader, this essential guide illuminates the principles and strategies behind compelling communication. From structuring an argument to appealing to emotions and ethics, Rhetoric empowers you to articulate ideas effectively-whether on stage, in writing, or online.What You'll Discover in This Modern Translation:Time-tested techniques for crafting persuasive argumentsHow to engage ethos, pathos, and logos to convince any audienceGuidance for clear, compelling public speakingPractical examples that bridge ancient wisdom and modern discourseImagine speaking with such clarity and passion that you captivate any crowd. Aristotle's Rhetoric distills the essence of persuasive communication, providing a roadmap for authentic, impactful speech in our busy modern world.Step into the realm of master communicators. Get your copy now and unlock the timeless art of persuasion.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/80/421/424/1804214248_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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