{ "item_title" : "Richards on Rhetoric", "item_author" : [" I. a. Richards", "Ann E. Berthoff "], "item_description" : "Bringing together essays that span the career of I. A. Richards - as both literary critic and teacher - this collection provides a much - needed reintroduction to a thinker whose works have been largely neglected of late. Carefully chosen, edited, and annotated, the selections make accessible a wide array of Richards's ideas on language and learning, focusing on his discussion of literacy, his critique of positivist linguistics, his explorations of C. S. Peirce's semiotics, and his theory of translation, which led not only to his well - known analysis of the structure and operation of metaphor but one of the earliest and most cogent formulations of reader - response theory.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/19/506/426/0195064267_b.jpg", "price_data" : { "retail_price" : "129.99", "online_price" : "129.99", "our_price" : "129.99", "club_price" : "129.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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