{ "item_title" : "Ride of a Lifetime, The", "item_author" : [" "], "item_description" : "Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry. Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.", "item_img_path" : "https://covers4.booksamillion.com/covers/audiobook/31/38/9781596593831_CD015972_b.jpg", "price_data" : { "retail_price" : "24.98", "our_price" : "24.98", "club_price" : "24.98", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

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