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Rituals and Routines : Reflecting Change, Redefining Meaning, Recasting Scope
by Julie Tinson and Pete Nuttall
Other Available Formats
Overview
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
This item is Non-Returnable
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Details
- ISBN-13: 9781032889320
- ISBN-10: 1032889322
- Publisher: Routledge
- Publish Date: December 2024
- Dimensions: 9.61 x 6.69 x 0.44 inches
- Shipping Weight: 0.99 pounds
- Page Count: 146
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