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Rituals and Routines|Julie Tinson

Rituals and Routines : Reflecting Change, Redefining Meaning, Recasting Scope

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Overview

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

This item is Non-Returnable

Details

  • ISBN-13: 9781032889320
  • ISBN-10: 1032889322
  • Publisher: Routledge
  • Publish Date: December 2024
  • Dimensions: 9.61 x 6.69 x 0.44 inches
  • Shipping Weight: 0.99 pounds
  • Page Count: 146

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