{ "item_title" : "The Road to Zero", "item_author" : [" Rob Friday "], "item_description" : "WHY DO GOOD DRIVERS MAKE BAD DECISIONS?WHY DO GOOD DRIVERS MAKE BAD DECISIONSAccidents don't happen when drivers run out of skill; they happen when drivers run out of cognitive energy. When the brain's body budget is depleted by stress or fatigue, it defaults to ancient, automated instincts that ignore modern safety rules.The Road to Zero is the first book to apply over 70 years of combined research in neuroscience and behavioral analytics to solve the trucking industry's most persistent problem.Rob Friday provides the framework to move safety from a compliance function to a predictive science. Learn to identify the hidden behavioral risk profiles in your hiring pool, customize coaching to the biological needs of the individual, and finally achieve the only metric that matters: Zero.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/827/616/9798276169798_b.jpg", "price_data" : { "retail_price" : "7.99", "online_price" : "7.99", "our_price" : "7.99", "club_price" : "7.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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