{ "item_title" : "The Role of Generative Artificial Intelligence in Higher Education", "item_author" : [" Fathi Aidarus "], "item_description" : "Generative Artificial Intelligence (Gen AI) is increasingly recognised as a key driver of change in blended learning, where traditional face-to-face instruction integrates with digital tools to enhance education. In this setting, Gen AI supports personalised learning by generating adaptive content, providing real-time feedback, and accommodating different learning preferences. It also aids educators by reducing administrative tasks, helping create interactive resources, and enabling data-informed instructional decisions. For students, Gen AI improves engagement and accessibility through tailored explanations, practice problems, and language support, encouraging a more profound understanding. When used within blended learning models, Gen AI can increase flexibility, promote inclusivity, and elevate the overall quality of higher education.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/903/737/6209037372_b.jpg", "price_data" : { "retail_price" : "80.00", "online_price" : "80.00", "our_price" : "80.00", "club_price" : "80.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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