{ "item_title" : "Role of ICT in Enhancing Agricultural Practices", "item_author" : [" P. Ravichandran "], "item_description" : "Communication research applies social science methods to understand human communication and draws knowledge from fields such as psychology, sociology, linguistics, and information science. ICT plays a vital role in rural development by improving access to information, markets, healthcare, and education, helping reduce poverty and strengthen rural economies. Mass media, especially radio and television, serve as key channels for disseminating agricultural knowledge, motivating farmers, and supporting the adoption of new technologies. Radio, one of India's earliest and most affordable media, reaches large rural audiences and supports farm education through programmes such as Mannum Manamum and Veedum Valalum. Television expanded rapidly and offers powerful visual learning tools through programmes like Krishi Darshan, promoting scientific farming, improved practices, and rural development. Studies show that farmers rely on media for information on crops, technology, plant protection, and allied activities. The document also outlines research methodology, sampling procedures, variables, analytical tools, and objectives for studying media utilization in Cuddalore district.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/931/529/6209315291_b.jpg", "price_data" : { "retail_price" : "93.00", "online_price" : "93.00", "our_price" : "93.00", "club_price" : "93.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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