{ "item_title" : "The Role of the Reader", "item_author" : [" Umberto Eco "], "item_description" : "In this collection of nine essays, Umberto Eco sets forth a dialectic between 'open' and 'closed' texts, between a work of art that actively involves the 'addressee' in its production and one that holds the 'addressee' at bay and seeks to evoke a limited and predetermined response. He investigates the contributions of contemporary semantics to the study of narrative, and connects the modalities of textual interpretation with the problem of possible worlds.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/25/320/318/025320318X_b.jpg", "price_data" : { "retail_price" : "24.00", "online_price" : "24.00", "our_price" : "24.00", "club_price" : "24.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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