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Romancing the Market
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Overview
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
This item is Non-Returnable
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Details
- ISBN-13: 9780415184182
- ISBN-10: 0415184185
- Publisher: Routledge
- Publish Date: December 1998
- Dimensions: 9.18 x 6.18 x 0.67 inches
- Shipping Weight: 0.92 pounds
- Page Count: 312
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