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The Routledge Companion to Consumer Behavior Analysis
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Overview
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
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Details
- ISBN-13: 9781032242460
- ISBN-10: 1032242469
- Publisher: Routledge
- Publish Date: December 2021
- Dimensions: 9.61 x 6.69 x 0.95 inches
- Shipping Weight: 1.64 pounds
- Page Count: 470
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