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"item_title" : "The Routledge Companion to Contemporary Brand Management",
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The Routledge Companion to Contemporary Brand Management
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Overview
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
This item is Non-Returnable
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Details
- ISBN-13: 9781032242392
- ISBN-10: 1032242396
- Publisher: Routledge
- Publish Date: December 2021
- Dimensions: 9.61 x 6.69 x 1.24 inches
- Shipping Weight: 2.13 pounds
- Page Count: 616
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