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The Routledge Companion to Contemporary Brand Management|Francesca Dall'olmo Riley

The Routledge Companion to Contemporary Brand Management

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Overview

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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Details

  • ISBN-13: 9781032242392
  • ISBN-10: 1032242396
  • Publisher: Routledge
  • Publish Date: December 2021
  • Dimensions: 9.61 x 6.69 x 1.24 inches
  • Shipping Weight: 2.13 pounds
  • Page Count: 616

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