{ "item_title" : "The Royal Mail Guide to Direct Mail for Small Businesses", "item_author" : [" Brian Thomas", "Author Unknown "], "item_description" : "The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign. The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects * Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/75/062/747/0750627476_b.jpg", "price_data" : { "retail_price" : "31.95", "online_price" : "31.95", "our_price" : "31.95", "club_price" : "31.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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