Overview
DO YOU HAVE A BOOK THAT IS NOT SELLING?
Most independent authors sell fewer than 250 copies. The problem is rarely the message. Usually the book was put on the market but never actually marketed. Spirit Media's ULTIMATE Book Marketing Guide shows you how to change that, one practical tactic at a time.
AUTHORS, NOT PUBLISHERS, SELL BOOKS
Kevin White, CEO of Spirit Media, shares years of research and real-world testing done with his team. His message is direct: if you are an author, you are a marketer. You can be a good one or a bad one, but you are one. This guide helps you become a great one, and it starts long before your book goes live.
INSIDE THIS GUIDE YOU WILL LEARN HOW TO:
- Start marketing while you write, using a book outline template and a keyword questionnaire
- Make your cover, back cover, introduction, and chapter titles work as selling tools
- Publish to the nations in every format: paperback, hardback, eBook, and audiobook
- Use generosity marketing and back your book with a personal brand
- Grow a contact list and recruit a promo team
- Build a web page and get people talking on social media
- Work with Amazon and decide when paid ads make sense
- Collect reviews and add book awards
- Reach book clubs, podcast hosts, and influencers
REAL STORIES, REAL RESULTS
You will meet an author who wrote her first book on her phone, only to see it published full of errors. After a careful re-edit, a fresh layout, and a new keyword-rich description, her book finally found readers. You will also see how a veteran author's struggling title became Escaping Anxiety once keyword research revealed what people were actually searching for. These makeovers show that a book is never set in stone, and that it is never too late or too early to market it well.
A VISION AS BIG AS THE WORLD
The United States represents only a small share of the world's readers. White explains why the number one reason most books do not sell is that they are published with too small a vision, and how to reach readers through Amazon marketplaces, eBook stores, and audiobook stores worldwide. Rooted in the call of Psalm 96:3 to publish God's glorious deeds among the nations, this guide treats marketing as part of the assignment, not an afterthought.
MARKETING BEGINS WITH VISION
Before you outline a single chapter, this guide walks you through the questions Spirit Media asks its own authors: Who is your primary audience? What pain is your reader experiencing? What transformation will your book deliver? What phrase would a reader actually use to recommend it to a friend? Answering these gives you a clear vision, and vision is marketing. With it, outlining becomes easy and writer's block loses its grip.
WHO THIS GUIDE IS FOR
This guide is written for first-time writers still drafting, for authors whose published book has stalled, and for Christian authors who believe their message is meant for the nations. Each chapter is short, focused, and built to be put into practice right away, so you can stop waiting for a publisher to sell your book and start doing it yourself.
Stop hoping your book will be found. Start making sure it is, one chapter and one proven tactic at a time, beginning today.
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Details
- ISBN-13: 9781958304518
- ISBN-10: 1958304514
- Publisher: Spirit Media Inc
- Publish Date: January 2023
- Dimensions: 11 x 8.5 x 0.26 inches
- Shipping Weight: 0.66 pounds
- Page Count: 122
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