{ "item_title" : "Sales and Marketing Checklists for Profit-Driven Home Builders", "item_author" : [" Jan Mitchell "], "item_description" : "The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to - create a marketing plan - budget for marketing - develop an effective website - conduct local marketing research - manage salespeople - manage prospects - run a public relations campaign - conduct promotional events - use virtual models This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/86/718/724/0867187247_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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