{ "item_title" : "Salesforce in the Real World", "item_author" : [" David Nicholson "], "item_description" : "Most Salesforce books teach features.This book teaches reality.Whether you're a Salesforce administrator, developer, consultant, architect, business analyst, operations leader, or technology manager, you'll eventually discover that successful CRM systems are not built through configuration alone. They are built through thoughtful design, sound architecture, effective communication, and the ability to solve real business problems under real-world constraints.In Salesforce in the Real World, David Nicholson takes readers beyond dashboards, workflows, and certifications to explore what actually happens inside growing organizations. Through practical examples, production-inspired scenarios, architectural guidance, and end-to-end case studies, this book examines the challenges teams face when Salesforce becomes a mission-critical platform for sales, service, operations, reporting, integrations, security, and decision-making.Inside, you'll learn how to: - Design data models that remain scalable as organizations grow- Build automation without creating maintenance nightmares- Develop integrations that survive changing business requirements- Create reporting systems leaders can trust- Manage security, compliance, and permissions at scale- Reduce technical debt before it slows innovation- Deploy changes safely without disrupting business operations- Communicate effectively with non-technical stakeholders- Align teams around shared processes and customer data- Build CRM systems that continue delivering value years after launchDrawing on lessons from real-world enterprise environments, this book focuses on the human, operational, and architectural challenges that determine whether Salesforce becomes a strategic advantage-or an expensive source of complexity.Because the most successful Salesforce systems aren't the ones with the most features.They're the ones that still make sense five years later.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/818/449/9798184491639_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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