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Scenario Planning - Revised and Updated|Mats Lindgren

Scenario Planning - Revised and Updated : The Link Between Future and Strategy

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Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

This item is Non-Returnable

Details

  • ISBN-13: 9781349367825
  • ISBN-10: 1349367826
  • Publisher: Palgrave MacMillan
  • Publish Date: January 2009
  • Dimensions: 9.21 x 6.14 x 0.46 inches
  • Shipping Weight: 0.69 pounds
  • Page Count: 204

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