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Scenario Planning - Revised and Updated : The Link Between Future and Strategy
by Mats Lindgren and H. Bandhold
Overview
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
This item is Non-Returnable
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Details
- ISBN-13: 9781349367825
- ISBN-10: 1349367826
- Publisher: Palgrave MacMillan
- Publish Date: January 2009
- Dimensions: 9.21 x 6.14 x 0.46 inches
- Shipping Weight: 0.69 pounds
- Page Count: 204
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