{ "item_title" : "The Science of Choice. Volume 1", "item_author" : [" Samuel Arthur Nathan "], "item_description" : "THE SCIENCE OF CHOICE Every day, you make choices. But how much do you really understand about what happens in your brain before you make them?Why do you choose one option over another? Why can two people face the same situation and make completely different decisions? Why do emotions sometimes overpower logic? And why do we sometimes make choices we later wish we had made differently?The Science of Choice takes you inside the fascinating relationship between the brain, thoughts, emotions, behavior, and decision-making.Drawing on accessible ideas from neuroscience, psychology, and cognitive science, this book explores what happens behind the scenes when you evaluate options, respond to emotions, weigh risks, form preferences, and make everyday decisions.You will explore: How the brain processes information before a decision is madeThe relationship between emotions and rational thinkingHow past experiences can influence present choicesWhy habits and mental patterns affect decision-makingHow attention, reward, fear, and uncertainty can influence behaviorWhy people sometimes make decisions that appear irrationalHow greater self-awareness can lead to more intentional choicesThis is not simply a book about making better decisions. It is an exploration of why human beings choose the way they do.Whether you are interested in the brain, human behavior, psychology, or the everyday choices that shape your life, The Science of Choice invites you to look beyond the decision itself and examine the remarkable system behind it. Understand the brain. Understand the choice. Understand yourself. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/816/115/9798161157688_b.jpg", "price_data" : { "retail_price" : "40.80", "online_price" : "40.80", "our_price" : "40.80", "club_price" : "40.80", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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